Listen free for 30 days
-
The Last American CEO
- Narrated by: Pete Ferrand
- Length: 4 hrs and 58 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
The Last American CEO
Buy Now for $19.78
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
Sex, lies, conflicts of interest, international intrigue, and a double-cross of thousands of union employees in the heart of America. Add to that three major companies' futures on the line and an assassination by anarchist terrorists in Paris of one of the company's chairman, in front of his screaming daughter, that almost kills a deal to save at least two of the companies. Hollywood? No. This was real.
The Last American CEO is the ultimate insider's view of one of the biggest global business deals in history: Chrysler's 1987 purchase of American Motors (AMC) from French automaker Renault. Relevant today? The jewel of the acquisition was Chrysler acquiring the Jeep brand, which almost single-handily saved Chrysler from near-bankruptcy in the early 1990s and certainly allowed Chrysler to survive a real bankruptcy in 2009. Joe Cappy was the last CEO of AMC and Jason Vines became his PR guy and later the PR chief for Nissan, then Ford and later Chrysler, all during times of turmoil.