His real name was Earl Simmons. As a child, he placed higher on tests than his fellow students and liked to spend mornings with his mother and sisters playing games and making pancakes. But for young Earl - a boy growing up on the streets of Yonkers, New York - that kind of childhood didn’t last long. Beatings, abuse, and neglect very soon had him moving on to other things, like robbing, stealing, drugs, and, eventually, jail. Along the way, however, he found a talent and a passion for rhyme.

In his early 20s, Curtis Jackson, known as 50 Cent, rose to the heights of fame and power in the cutthroat music business. A decade ago, the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin's family. The series quickly became "appointment" television, leading to Jackson inking a four-year, $150 million contract with the Starz network - the most lucrative deal in premium cable history.

For the first time, Gucci Mane tells his story in his own words. It is the captivating life of an artist who forged an unlikely path to stardom and personal rebirth. Gucci Mane began writing his memoir in a maximum-security federal prison. Released in 2016, he emerged radically transformed. He was sober, smiling, focused, and positive - a far cry from the Gucci Mane of years past. Born in rural Bessemer, Alabama, Radric Delantic Davis became Gucci Mane in East Atlanta, where the rap scene is as vibrant as the dope game.

Fat Joe is a hip-hop legend, but this is not a tale of celebrity; it is the story of Joseph Cartagena, a kid who came of age in the South Bronx during its darkest years of drugs, violence, and abandonment, and how he navigated that traumatizing landscape until he found—through art, friendship, luck, and will—a rocky path to a different life. This memoir, written in Joe’s own intensely compelling voice, moves with the momentum of pulp fiction, but underneath the tragicomedy and riveting tales of the streets and the industry is a thought-provoking story about a generation of survivors.

In the early 1990s, Demetrius "Big Meech" Flenory and his brother, Terry "Southwest T", rose up from the slums of Detroit to build one of the largest cocaine empires in American history: the Black Mafia Family. They socialized with music mogul Sean "Diddy" Combs, did business with New York's king of bling Jacob "The Jeweler" Arabo, and built allegiances with rap superstars Young Jeezy and Fabolous. Yet even as BMF was attracting celebrity attention, its crew members struck fear in a city.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.

Continuously available in print since 1968, this novel has become embedded in progressive anti-racist culture with wide circulation of the book and hotly debated film. A literary classic, The Spook Who Sat by the Door is a strong comment on entrenched racial inequities in the United States in the late 1960s. With its focus on the “militancy” that characterized the Black Power movement of the 1960s and 1970s, this is the story of one man’s reaction to ruling-class hypocrisy.

In this often violent but always introspective memoir, Mobb Deep’s Prodigy tells his much anticipated story of struggle, survival, and hope down the mean streets of New York City. For the first time, he gives an intimate look at his family background, his battles with drugs, his life of crime, his relentless suffering with sickle-cell anemia, and much more.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Jay-Z: Made in America is the fruit of Michael Eric Dyson’s decade of teaching the work of one of the greatest poets this nation has produced, as gifted a wordsmith as Walt Whitman, Robert Frost and Rita Dove. But as a rapper, he’s sometimes not given the credit he deserves for just how great an artist he’s been for so long.

There’s a story about Rich Paul that everyone knows: A twenty-one-year-old kid from Cleveland who sells sports jerseys out of his car meets a high school basketball phenom named LeBron James at an airport—the two become friends and forge a decades-long partnership that reinvents the business of sports. That random meeting might seem like the lucky break that changed Paul’s life. But a moment of good fortune means nothing without the struggle that gets you there. And the truth is, Paul had always been lucky.

In his own words, the heavyweight champion of the world pulls no punches as he chronicles the battles he faced in and out of the ring in this fascinating memoir edited by Nobel Prize-winning novelist, Toni Morrison. Growing up in the South, surrounded by racial bigotry and discrimination, Ali fought not just for a living, but also for respect and rewards far more precious than money or glory. He was named Sportsman of the Century by Sports Illustrated and the BBC.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Rick Ross is an indomitable presence in the music industry, but few people know his full story. Now, for the first time, Ross offers a vivid, dramatic and unexpectedly candid account of his early childhood, his tumultuous adolescence and his dramatic ascendancy in the world of hip-hop.

From one of rap’s most evocative writers comes a stirring memoir and “masterpiece of a book” (Snoop Dogg) about how Boosie Badazz, one of the industry’s most controversial figures, was able to overcome insurmountable odds to make his music dreams a reality.