Deena Kastor was a star youth runner with tremendous promise, yet her career almost ended after college, when her competitive method - run as hard as possible, for fear of losing - fostered a frustration and negativity and brought her to the brink of burnout. On the verge of quitting, she took a chance and moved to the high altitudes of Alamosa, Colorado, where legendary coach Joe Vigil had started the first professional distance-running team. There she encountered the idea that would transform her running career: the notion that changing her thinking - shaping her mind to be more encouraging, kind, and resilient - could make her faster than she’d ever imagined possible.

This book is a blueprint for those who may not fit the image of a “traditional” runner—that is, someone who is larger in size, less athletic, out of shape, or dealing with any kind of health issue that slows them down—to feel empowered to lace up their shoes and embrace the body they have right now.

It's never too late to chase your dreams: Before she discovered running, Nita Sweeney was 49-years-old, chronically depressed, occasionally manic, and unable to jog for more than 60 seconds at a time. Using exercise, Nita discovered an inner strength she didn't know she possessed, and with the help of her canine companion, she found herself on the way to completing her first marathon. In her memoir, Sweeney shares how she overcame emotional and physical challenges to finish the race and come back from the brink.

Lisa Jackson is a surprising cheerleader for the joys of running. Formerly a committed fitness-phobe, she became a marathon runner at 31 and ran her first 56-mile ultramarathon at the age of 41. Unlike many runners, Lisa's not afraid to finish last. In fact, she's now done so in 25 of the 100-plus marathons she's completed so far.

The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.