The Numerati
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The Numerati
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Narrated by:
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Richard Powers
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Written by:
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Stephen Baker
About this listen
Every day, we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls.
Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to profile us as workers, shoppers, patients, voters, potential terrorists, even lovers. Their goal? To manipulate our behavior - what we buy, how we vote - without our even realizing it.
In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering and the people controlling that world.
©2008 Stephen Baker (P)2008 Blackstone Audio, Inc.What the critics say
"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." (Chris Anderson, editor-in-chief, Wired magazine)