The Online Marketplace Advantage
Sell More, Scale Faster, and Create a World-Class Digital Customer Experience
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
The Online Marketplace Advantage
Buy Now for $21.92
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Shawn Compton
-
Written by:
-
Adrien Nussenbaum
-
Philippe Corrot
About this listen
Revolutionize your business with the power of marketplaces
In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.
Through dozens of case studies, real-word examples, and proprietary marketplace research, you'll learn:
- How to turn the marketplace model into your business's competitive advantage
- The make-or-break decisions for launching an industry-leading enterprise marketplace fast
- The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers
With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth—permanently.
©2023 John Wiley & Sons, Inc. (P)2023 Ascent Audio