The Perfect Scent
A Year Inside the Perfume Industry in Paris and New York
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The Perfect Scent
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Narrated by:
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Mel Foster
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Written by:
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Chandler Burr
About this listen
We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales?
In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès' perfume business and challenge le monster of the industry, best-selling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The answer lies in Burr's informative and mesmerizing portrait of some of the extraordinary personalities who envision, design, create, and launch the perfumes that drive their billion-dollar industry.
©2007 Chandler Burr (P)2008 TantorWhat the critics say
"A thorough and often hilarious account of perfumery's colorful characters, the science and art of fragrance creation and the human experience of scent itself." (Publishers Weekly)