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The Persuaders

At the Front Lines of the Fight for Hearts, Minds, and Democracy

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The Persuaders

Written by: Anand Giridharadas
Narrated by: Anand Giridharadas
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About this listen

NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist

“Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.”—Robert B. Reich, best-selling author of The System

The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts.

In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another.

As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.

©2022 Anand Giridharadas (P)2022 Random House Audio
Elections & Political Process Ideologies & Doctrines Political Science
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What the critics say

Los Angeles Times Book Prize Finalist

“While the world seems to counsel despair, The Persuaders is animated by a sense of possibility.”—Jennifer Szalai, The New York Times

“Illuminating . . . Efforts to persuade opponents instead of writing them off are probed in this searching study. . . . This is an incisive guide to the art of persuasion.”Publishers Weekly

“Persuasion, Giridharadas effectively points out, is necessary for democracy to thrive. He offers strong stories and evidence that polarization and rigid ideology are not the brick walls they’re made out to be. While Giridharadas wrestles with contemporary issues, his inquiry has timeless qualities that transcend the news of the day in the hope of helping strengthen democracy for all time.”—James Pekoll, Booklist (starred review)

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Lifechanging

I want to listen to this again. And again. And … again! I believe this book has already changed me significantly and positively. Revealing more of whom I wish to be. Thank you for this work. Thank you for providing clarity as I navigate my relationships and daily life.

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Inspiring storytelling

Great political analysis woven into Anand’s firsthand accounts of conversations with big-hearted people who live generous political lives.

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