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The Storyteller's Secret
- From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't
- Narrated by: Carmine Gallo
- Length: 8 hrs and 14 mins
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Publisher's Summary
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?
They told brilliant stories.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, best-selling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power". The proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.
In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is not endorsed, sponsored or authorized by TED Conferences, LLC, or its affiliates.
This program is read by the author.
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What listeners say about The Storyteller's Secret
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Kan Kanthasamy
- 2019-12-17
The best book on the art of Story telling!
I have always wondered why and how human beings are captivated by impactful and transformative stories for millions of years. As a child, I grew up to listening to stories, from our parents, grand parents, teachers, uncles and aunts who brought to live stories from Vedic literature and epics. The idea was to teach us a lesson or instil a habit or build a character in us. The stories were the way they did it and they did that well, the stories left a trail in our life that cannot be erased. Carmine Gallo in this book beautifully captures the truth and science behind the art of story telling and explains in detail as how the millions of years old art can be still used in an AI world and the people who embrace this art can benefit tremendously. A very good read and must have addition to your collection!
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- Ania Mokrzec
- 2022-07-03
A must read for public speaking in any forum
What a fantastic book. I am enlightened. I will approach all my venues with thus attitude and advise. An amazing writer. Just like Tack like Ted... Wow, thank you so much for sharing your wisdom💕
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- Bradley Willey
- 2021-01-06
Are you ready for inspiration
Absolutely love this book. It is very inspiring, and if you take the lessons from this book, it will change how you see the world and change how you share the message inside you; Great stories can change the world.
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Overall
- CW
- 2021-06-04
Storytelling will be here when you are gone. Why?
If you are interested in learning Why it is so important to deliver message in a powerful way, Then you need to understand the principles and power of storytelling. In my opinion this is an outstanding book and deserves a Premier position in your library . Enjoy.
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- Mauricio Avila
- 2020-05-24
Eyes-opening
An eye-opening book with several success stories and great analysis. It helps me understand easy ways to improve professionally and personally. Absolutely recommend it!
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