The Storytelling Edge
How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
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The Storytelling Edge
Buy Now for $22.26
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Narrated by:
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Chris Sorensen
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Written by:
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Joe Lazauskas
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Shane Snow
About this listen
Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.
©2018 Contently, Inc. (P)2018 Gildan MediaWhat listeners say about The Storytelling Edge
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Corey Mugford
- 2023-11-29
This an amazing book.
“His therapist developed a concern that his patient had possibly developed a romantic interest in a piece of content software.” could well be the greatest line I’ve ever heard read out loud. If you’re interested in Storytelling get this!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mona
- 2023-05-09
Excellent Living Examples of Impactful Storytelling
I don't leave reviews often. This book demonstrates to you how a story can be told effectively. It's a must-read for marketing professionals worldwide.
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Amazon Customer
- 2023-09-19
Low Level Knowledge
Some much to do with trends and correlating them with causation with anecdotal stories of success in hindsight. Save your time and spend it elsewhere.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Ruhi Sood
- 2024-01-07
Not worth it- Only emphasizes the importance of stories, but doesn’t tell how to create good stories
It kept emphasizing the importance of stories throughout the book, but didn’t have the information or framework to create stories. The stories told didn’t grab my attention and I kept loosing them half way.
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