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The Storytelling Entrepreneur
- Using Stories for Business Success
- Narrated by: Jenny Myers
- Length: 3 hrs and 45 mins
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The Storytelling Entrepreneur
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Publisher's Summary
Storytelling in business works. It enhances memory, enthusiasm, and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre.
It includes:
- How to find the right stories and when to use them
- Creating a Sacred Bundle of your organization’s history, values, and magical moments
- The six stories you should learn by heart
- Using stories at every stage of the entrepreneurial journey
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