The Storytelling Entrepreneur
Using Stories for Business Success
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The Storytelling Entrepreneur
Narrated by:
Jenny Myers
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Narrated by:
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Jenny Myers
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Written by:
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Melissa Addey
About this listen
Storytelling in business works. It enhances memory, enthusiasm, and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library’s Business & IP Centre.
It includes:
- How to find the right stories and when to use them
- Creating a Sacred Bundle of your organization’s history, values, and magical moments
- The six stories you should learn by heart
- Using stories at every stage of the entrepreneurial journey
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