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The Subscription Boom

Why an Old Business Model Is the Future of Commerce

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The Subscription Boom

Written by: Adam Levinter
Narrated by: Adam Levinter
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In this clear and informed guide to the business model that’s set to dominate 21st-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy.

Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

©2020 Figure 1 Publishing (P)2020 Figure 1 Publishing Business & Careers E-Commerce Economics Business
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An impressive debut

An informative, interesting, and clear intro to the subscription business model. As an absolute novice in this field, I learned loads that I can take back with me into the digital learning space. I also felt very looked after as a reader: the book is very thoughtfully laid out. Finally, I appreciated the opportunity to think about the implications of acquisitions like Amazon’s purchase of the Washington Post and Salesforce’s takeover of Time. These seem like very intentional moves to own the narrative and increase the already-sizeable shadows these companies cast over our lives.

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