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The Tastemakers

Why We’re Crazy for Cupcakes but Fed Up with Fondue (Plus Baconomics, Superfoods, and Other Secrets from the World of Food Trends)

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The Tastemakers

Written by: David Sax
Narrated by: David Sax
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About this listen

Tastemaker, n. Anyone with the power to make you eat quinoa.

Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the ’80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a "superfood" again?

In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America’s premier grain guru to Chicago’s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.

©2014 David Sax (P)2014 Audible Inc. Business & Careers Food & Wine Social Sciences Witty
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What the critics say

"Author David Sax provides an engaging narration of his investigation into food trends and those who create them... Sax's clear delivery flows smoothly, and his Canadian accent slips out endearingly in his pronunciation of certain words, including 'aboot' for 'about.'" (AudioFile)

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Profile Image for Jane Lanteigne

Intéressant mais semble n'aboutir nul part

L'histoire s'éternise à parler de cupcake, de chia seeds et de carolina rice pendant 4h... sa semble s'éterniser.
La partie 2 du livre raconte comment les food trend prennent leur envol et c'est très intéressant. Néanmoins, c'est la section la plus courte du livre. Par la suite, un débat politique des food truck a Chicago pendant 2 heures… Peut intéresser les curieux sur le sujet. Le livre est bon mais sans plus.

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