Listen free for 30 days

Preview
  • The Third Screen

  • The Ultimate Guide to Mobile Marketing
  • Written by: Chuck Martin
  • Narrated by: John Chancer
  • Length: 9 hrs

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

The Third Screen

Written by: Chuck Martin
Narrated by: John Chancer
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $26.33

Buy Now for $26.33

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - has changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated audiobook links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

©2011, 2015 Chuck Martin (P)2017 Gildan Media LLC
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Third Screen

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.