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The Ultimate Question

Driving Good Profits and True Growth

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The Ultimate Question

Written by: Fred Reichheld
Narrated by: Fred Reichheld
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About this listen

 In this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits". Such shortsightedness undermines long-term growth and success. Learn how to use "the ultimate question" to strengthen your business.©2006 FranklinCovey (P)2006 FranklinCovey Management & Leadership Personal Development Personal Success Small Business & Entrepreneurship

What the critics say

"Among management books, this one's a keeper." (The Washington Post
"Reichheld makes a strong rhetorical case for his ideas." (Publishers Weekly)

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