The World's Best Buyer Persona System
The Buyer Persona Reimagined: It's Not Who They Are but How They Think
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The World's Best Buyer Persona System
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Narrated by:
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Stormie Andrews
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De' Borah Fortune Stott
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Written by:
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Stormie Andrews
About this listen
This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer personas is that they focus on demographics. Unfortunately, demographic-based personas rarely help sales, messaging, customer service, or even contribute to the bottom line. Therefore, the World's Best Buyer Persona® System helps you discover how your customers think, and understanding how they think is truly magical! Once you understand how they think, you will be able to create superior messaging that will give you an unfair advantage over your competition by regularly positioning your brand in front of your ideal prospects before your competition even knows they exist.
©2020, 2021 Stormie Andrews (P)2021 Stormie Andrews