Total Competition
Lessons in Strategy from Formula One
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Total Competition
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Narrated by:
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Adam Parr
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Peter Noble
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Written by:
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Ross Brawn
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Adam Parr
About this listen
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.©2016 Ross Brawn, Adam Parr (P)2017 Simon & Schuster Audio UK
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What the critics say
What listeners say about Total Competition
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Daniel
- 2022-07-14
buying the book now
my only wish was chapters were labelled properly. very relatable to world outside f1. a pdf would have been beneficial to support concepts.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 2019-01-26
Excellent insight for anyone in management of people or projects.
Excellent insight for anyone in management of people or projects.
As well as lots of interesting views and stories... Ross reflecting on his past.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- coca maldonado
- 2021-12-11
operations mindset to its finest
great audiobook for anyone working in operations in major compagnies. Aside from KPIs' and people management, all level managers get caught up in companies politics often forcing them to make a choice between their values and their career goals.
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