Unlabel cover art

Unlabel

Selling You Without Selling Out

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Unlabel

Written by: Marc Ecko
Narrated by: Todd Haberkorn, Marc Ecko
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About this listen

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms: Eckō Unltd. and Complex Media. As Eckō explains, it's not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

©2013 Marc Ecko (P)2013 Brilliance Audio, all rights reserved.
Arts & Entertainment Creativity Management & Leadership Marketing & Sales Personal Success Professionals & Academics Small Business & Entrepreneurship Business Inspiring
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decent story, but a bit misleading.

You'd expect something more informative, something geared towards a creator that focuses on laying out practical advice for maintaining integrity in the professional sphere perforated with stories and anecdotes to give flavour and context. it was kind of the flip of this. It's basically a Marc Ecko autobiography with the occasional wisdom drop or list plugged in as tidbits. that's not a bad thing but I feel that's not how this book was marketed. As an autobio though it's interesting enough. if you ever watched entourage on HBO it has a similar feel. The story of a creator that plays by his own rules as he makes it big. The glamour of coming up in a trending scene, complete with all the intrigue of the inner workings of the industry, cameo's by the biggest pop-cultural icons of the time, and with a memorable cast all on a roller coaster of wild highs and ruinous lows. Decent. Some of the writing was a bit lacking from a technical standpoint but it's a good story. I enjoyed it.

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Great Insight from The Man!

Great Insight from Marck Ecko who's done amazing work in fashion and culture. Very Cool!

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