This is a spectacular story of error and innovation, a wild ride from a vision to the realization of an iconic cultural landscape. It reflects the park’s uniqueness, but just as strongly that of the man who built it with a watchmaker’s precision, an artist’s conviction, and the desperate, high-hearted recklessness of a riverboat gambler.

DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

From the archives of the American Film Institute comes a unique picture of what it was like to work in Hollywood from its beginnings to its present day. Gleaned from nearly three thousand interviews, involving four hundred voices from the industry, Hollywood: The Oral History, lets a listener “listen in” on candid remarks from the biggest names in front of the camera—Bette Davis, Meryl Streep, Tom Hanks, Harold Lloyd—to the biggest behind it—Frank Capra, Steven Spielberg, Alfred Hitchcock, Jordan Peele, as well as the lesser known individuals that shaped what was heard and seen on screen.

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way. You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again.

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.

In November of 1965, after numerous months of speculation surrounding a mystery industry that had been purchasing large amounts of land in central Florida, Walt Disney finally put an end to the rumors. He announced to the public his grandiose plans for the thousands of acres he had secretly purchased. For the 18 months prior to the announcement, Walt entrusted a small group of men to covertly make these purchases.

At 95, the legendary Mel Brooks continues to set the standard for comedy across television, film, and the stage. Now, for the first time, this EGOT (Emmy, Grammy, Oscar, Tony) winner shares his story in his own words.

On May 25, 1977, a problem-plagued, budget-straining, independent science-fiction film opened in a mere 32 American movie theatres. Conceived, written, and directed by a little-known filmmaker named George Lucas, Star Wars reinvented the cinematic landscape, ushering in a new way for movies to be made, marketed, and merchandised. Simply put, George Lucas is one of the most influential filmmakers of the past 50 years.

Why we think it’s a great listen: You thought he was a stodgy scientist with funny hair, but Isaacson and Hermann reveal an eloquent, intense, and selfless human being who not only shaped science with his theories, but politics and world events in the 20th century as well. Based on the newly released personal letters of Albert Einstein, Walter Isaacson explores how an imaginative, impertinent patent clerk became the mind reader of the creator of the cosmos.