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What Your Customer Wants and Can’t Tell You

Unlocking Consumer Decisions with the Science of Behavioral Economics

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What Your Customer Wants and Can’t Tell You

Written by: Melina Palmer
Narrated by: Rachel Perry
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About this listen

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.

©2021 Melina Palmer (P)2021 Gildan Media
Management & Leadership Marketing & Sales Personal Success Psychology Business Career Human Brain Behavioral Science Marketing Customer Marketing
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Deciphering the Silent Signals: A Behavioral Economics Tour

Ever pondered the real drivers behind your choices and those of your customers? “What Your Customer Wants and Can’t Tell You” by Melina Palmer is a fascinating dive into the world of behavioral economics. Stumbling upon this book felt like unearthing a hidden gem, especially for someone drawn to the subtle intricacies of human behavior. Palmer eloquently breaks down complex concepts into digestible sections, delivering a just-right blend of overview and depth, perfect for novices and seasoned enthusiasts alike. What sets this book apart is its action-oriented approach, linking theory to real-world applications, both organizationally and personally. Whether it’s about implementing significant change or influencing those around you, Palmer’s work is an exceptional starting point for anyone curious about the unseen forces shaping our decisions. Ready to uncover what drives your customers? This book is your first step.

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Love this topic!

Melina does a very good job of going through all the aspects of behavioural economics. A very enjoyable read or listen.

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10x improvement in Behavioural Economics

My knowledge of BE is vastly improved by reading this book by the amazing Melina Palmer.

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The applicability of the advice in the book 

Recommendations narrated in the book are science based yet its very easy and enjoyable book to read and apply.

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Easy to digest concepts.

Will be listening to it again and will be recommending it to my coworkers. A+

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