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Wild Company

The Untold Story of Banana Republic

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Wild Company

Written by: Mel Ziegler, Patricia Ziegler
Narrated by: George Newbern, Elisabeth Rodgers
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About this listen

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that's honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic's early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as "professional amateurs", they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be "the best catalog of all time".

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for listeners determined to create their own destinies with passion for life, work, and fun.

©2016 Mel and Patricia Ziegler (P)2016 Blackstone Audio, Inc. Arts & Entertainment Economics Professionals & Academics Small Business & Entrepreneurship Business Fashion Funny Adventure
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Interesting

Who knew that the Banana Republic retail chain had its origins in old army surplus? That’s not a spoiler, it’s there in practically the first chapter. It’s also what makes this retail history book unique and interesting. Narrated by two people, as the voices of the founding couple, the audio was engaging and pretty fast paced (though I listened at 1.7x). People with a history in the retail trade will appreciate this book (that’s me) and customers of the brand (that’s not me) will equally enjoy this.

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