1. This episode dives into Super Bowl ads and how it impacts TV stations and those $5.5 million/each :30 ad on CBS
No Budweiser Clydesdales or cute puppies this year but A-B will advertise plenty of products for $22 million. Have you seen those big horses at a parade in your town? See the article about Super Bowl ads. New advertisers include Door Dash, a company that created a new profile during the pandemic. What do you think the mood of the commercials will be? What should it be? https://www.insidehook.com/daily_brief/sports/why-many-major-brands-skipping-super-bowl-ads#
2. We have a short discussion of the Super Bowl being on your station? Is there value long term? BTW - Go Chiefs.
3. We discuss log management, and for those not in media that's how all those commercials and TV station promos get scheduled. Our backgrounds are in TV marketing and management so we'll always have some sort of content dedicated to the media business. How do you build a strategy for "log health" and the promo inventory you need to fill those :15, :30 etc promos and stuff. The Wide Orbit reference in the podcast is a computer management system that helps TV stations schedule all of their commercial and related messages. There are other systems, but this one is used in tons of organizations. Best practices do exist and are typically developed and shaped over time at the stations across the country. Lots of terms and tactics about log management. And when to use that "autofill" function? We mention Promax, which is an annual conference and trade organization. https://www.promax.org/
4. Nostalgia marketing. Brands are feeling safe now about conjuring up memories about older products and how they can transport people back to better, or maybe safer times. What's your favorite nostalgic message? Fun memories here like Fruity Pebbles, Voltron, Teenage Mutant Ninja Turtles, Toy Story 1 & 2, Star Wars ego-system of movies and how that has impacted the Mandalorian https://disneyplusoriginals.disney.com/show/the-mandalorian. Nik is the Star Wars purest between the two of us, BTW. https://www.delish.com/food-news/a35172069/fruity-and-cocoa-pebbles-ice-cream/

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