• 11: The Science of Cravings: Why We Can't Say No

  • Jan 28 2025
  • Length: 24 mins
  • Podcast

11: The Science of Cravings: Why We Can't Say No

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    In this episode of How to Eat Cake on a Diet, Jody unpacks one of the most frustrating aspects of eating: cravings. Why do we reach for chips, cookies, and comfort foods even when we know they don’t align with our goals? The answer lies in the intersection of biology, psychology, and the food industry’s engineering of irresistible flavors.

    Jody dives into the science of cravings, explaining concepts like the “bliss point” and dopamine’s role in our brain’s reward system. She also explores the evolutionary hangover that makes us crave calorie-dense foods and how modern food environments amplify those instincts.

    But this episode isn’t about blame or guilt—it’s about understanding the why behind cravings and learning how to work with your body instead of fighting against it. From managing stress and sleep to embracing food neutrality and balancing indulgence with nourishment, Jody shares practical tools to help you break the cycle of overeating and create a healthier relationship with food.

    So, if you’ve ever felt powerless around processed foods or wondered why your cravings feel so strong, this episode will give you the insight and strategies you need to take control without feeling deprived.

    As Jody reminds us: you can still have your cake—just with balance, intention, and a mindset that serves your goals.

    If you’re looking for a way to build lasting habits and create real change, Project 10 is for you. This 10-week challenge is designed to help you stay consistent, break free from guilt and perfectionism, and develop a sustainable approach to health and weight loss. Visit startproject10.com to learn more and sign up. Let’s take this journey together.

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