• 12: Advertising Secrets of the Written Word

  • Sep 18 2024
  • Length: 59 mins
  • Podcast

12: Advertising Secrets of the Written Word

  • Summary

  • In this episode Robbo examines 'Advertising Secrets of the Written Word' by Joseph Sugarman. Throughout this review, Robbo discusses:


    - What's important in Copywriting

    - How Copywriting relates to ALL Writing

    - Psychological triggers in Copywriting


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