Many businesses focus on growth, sales, and branding but often overlook the real-time insights hiding in customer reviews. There’s a clear gap between what consumers say they want and what companies prioritize, and ignoring that feedback can cost businesses loyal customers. The challenge is that reviews are scattered across multiple platforms, making it tough to track trends, respond quickly, and make meaningful changes. The businesses that get it right use AI-driven tools, sentiment analysis, and proactive engagement strategies to turn customer feedback into a competitive advantage rather than just a checkbox. Rakeyia Collins is from OvrenIQ, a cutting-edge platform designed to revolutionize online reputation management for local businesses. With a deep understanding of the challenges faced by small and medium-sized enterprises, Rakeyia has dedicated her expertise to empowering business owners to take control of their digital presence. Today, Rakeyia joins the podcast to discuss the critical role of online reviews in driving business success. Stay tuned! Resources Ovreniq: Your Online Reputation, Simplified Connect with Rakeyia Collins on LinkedIn