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In this episode we get an inside look at the status and future of the Jamaica Rum GI (Geographic Indicator) with Christopher Gentles, general manager of the organization championing the GI (and doing other interesting things), Jamaica's Spirits Pool Association.

If you're a fan of Jamaican rum, this interview is a must-listen.

We discuss:

National Rums of Jamaica's legal challenge to the GI

What rum enthusiasts can expect to happen next

Why the GI is important to Jamaican rum

The debates over aging at origin and adding sugar

Creating a tasting panel for Jamaican rum marks

The evolution of the Jamaican rum category in recent years

And much more!

Note: After the recording of this episode, the Jamaica Gleaner reported that National Rums of Jamaica has accused other producers of Jamaican rum involved in the GI of anti-competitive practices and sought help from the Jamaica Fair Trading Commission.

If you want a deeper look at the Jamaica Rum GI, check out these articles:

Jamaica Observer: Court battle over ‘Jamaica rum’ unfortunate, says Jimmy Lawrence; NRJ argues litigation necessary as JIPO erred in GI designation

The Gleaner: New GI rum rules bar aging outside of Jamaica

Rum Wonk: Jamaica's Rum GI Changes - Overview and Analysis

Rum Revelations: Jamaica GI Rumblings with a French Twist