What does it take to lead a $2.67 billion industry through rapid change and innovation?

Join us as Darrell Jacobs, the dynamic CEO of the Motor Trade Association shares his insights on driving change and innovation in the automotive industry, leading a $2.67 billion sector, and empowering over 16,000 employees.

• Learn how to manage change in today’s fast-paced world.
• Get strategies for engaging your team and reducing their fears about change.
• Gain insights into systems thinking and solving problems together.
• Hear Darrell's personal story from his humble beginnings to becoming a CEO.
• Pick up practical advice on leadership and sparking innovation.

• 00:00 - Introduction
• 01:53 - The Evolution of the Automotive Industry
• 02:33 - Darrell's Background: From Country Lad to CEO
• 15:41 - Values of Hard Work and Honesty
• 55:10 - The Importance of Everyday Change and Continuous Improvement
• 57:30 - Enhancing Training Efficiency and Customer Engagement
• 58:25 - Embracing Customer Feedback for Effective Solutions
• 1:00:06 - Managing Change and Reducing Employee Fear
• 1:03:10 - Systematic Thinking and Collaborative Problem Solving
• 1:40:25 - Innovation and Seizing Opportunities Every Day
• 1:07:46 - Leadership Through Understanding and Employee Engagement
• 50:06 - Strategic Vision: Profit with Purpose Mentality
• 1:39:52 - Customer-Centric Leadership and Adapting to Change

You’ll walk away with practical, actionable insights from Darrell Jacobs, a leader who has successfully navigated the automotive industry's complexities. Whether you’re a business leader, aspiring entrepreneur, or just curious about industry dynamics, this episode is packed with valuable lessons on innovation, strategic thinking, and effective leadership.

Where to find Darrel Jacobs

• Website

• Peak Performance By: BRAD STULBERG
• Open by Andre Agassi