In this episode, I had the honor of chatting with Tracy Greenan, a serial fashion-tech entrepreneur, founder of A.U.R.A. and Game Changing Style, and a visionary in the fusion of gaming and fashion. Based in New York City, Tracy has spent over three decades redefining industries—from launching a 1990s clothing empire to pioneering phygital jewelry and now carving a bold path in the gaming skins revolution.

We dove into her journey from small-town roots to shaping the future of digital style, her fearless leaps into Web3 and gaming innovation, and the real struggles of thriving as a female founder. Tracy also dropped inspiring gems on turning obstacles into opportunities, mentoring emerging talent, and empowering underserved communities through her non-profit, Gamers Over Guns.

Whether you’re a creator, gamer, or fascinated by where fashion meets tech, this episode is loaded with raw insights, behind-the-scenes grit, and Tracy’s unstoppable drive to leave a lasting mark.

Tracy's socials:

Website: https://www.tracygreenan.com/

LinkedIn: Tracy Greenan

Game Changing Style: https://www.gamechangingstyle.com

Get in touch:⁠⁠

LinkedIn: Arman Mamyan⁠⁠⁠⁠⁠⁠⁠⁠

X: @⁠primarchdev⁠⁠

⁠Instagram: ⁠@armamyan⁠n⁠⁠

Email: ⁠⁠⁠armanmamyan@peoplebehindindustry.com⁠