• 181: What the Hell is an MQL? (And How It Makes Sales 10X Easier)

  • Feb 6 2025
  • Length: 11 mins
  • Podcast

181: What the Hell is an MQL? (And How It Makes Sales 10X Easier)

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  • Summary

  • Episode Description

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    Time-Stamped Show Notes
    • 00:30 - Introduction to today's topic: What exactly is an MQL?
    • 01:45 - Why operations matter just as much as sales in scaling your business.
    • 02:42 - Operations give you time freedom, allowing for scaling beyond just selling.
    • 05:40 - Discussing the challenge of scaling leads and how to qualify them effectively.
    • 07:00 - Reverse engineering the marketing process to build know, like, and trust factors.
    • 09:52 - Detailing the process of reverse engineering not just from leads to customers, but through a nurturing sequence to make sales conversations easier.
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