2Bobs—with David C. Baker and Blair Enns

Written by: David C. Baker and Blair Enns
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  • Summary

  • Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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Economics Management & Leadership Small Business & Entrepreneurship
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Episodes
  • To Standardize or Customize

    To Standardize or Customize
    Jan 29 2025

    Through the process of writing his latest book, Blair's thinking has evolved on whether or not firms should resist the urge to productize their services as they work to creatively meet the unique needs of each client.
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    36 mins
  • Don't Bother Eating Your Veggies

    Don't Bother Eating Your Veggies
    Jan 15 2025

    In Blair's experience, the most common reason a lead generation plan doesn’t get executed is it doesn’t recognize and leverage the strengths or motivations of the individuals executing.

    LINKS

    "The Best Lead Generation Plan" article by Blair Enns for WinWithoutPitching.com

    "The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode
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    25 mins
  • Adapting Hiring Strategies Over Time

    Adapting Hiring Strategies Over Time
    Jan 1 2025

    David describes the differences in what kind of people principals should hire during the early stage of their creative firm’s development when it’s all about “what we can afford,” the middle stage when it’s about “what we need,” and then the later days of an agency when it’s about “what we can learn.”

    LINKS

    “How Your Hiring Strategies Change” by David C. Baker for punctuation.com

    “The Problem of Standards” by David Maister
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    26 mins

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