• 3.2 What Games Can Teach Us About Brand & User Safety in the Metaverse, with Jonathan Stringfield of Activision Blizzard

  • May 10 2023
  • Durée: 30 min
  • Podcast

3.2 What Games Can Teach Us About Brand & User Safety in the Metaverse, with Jonathan Stringfield of Activision Blizzard

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  • Résumé

  • With the arrival of Web3 and the metaverse, gameplay mechanics and community management will inform the broader landscape of what future immersive worlds might look like. And with the rising popularity of AR and VR games, a key question for marketers is how they should understand the relationship between trust and safety for players, and brand safety for their campaigns and reputation.Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard Media, holds a Ph.D. from the University of Illinois where he focused on social networks, and has worked at several large platforms helping to shape sustainable digital advertising business models. He recently wrote a book about the dynamics within the in-game advertisement industry titled Get In The Game: How To Level Up Your Business with Gaming, eSports, and Emerging Technologies. Listen as Jonathan explains how any business looking to integrate advertising and marketing as part of a sustainable digital business can develop immersive media opportunities that are valuable for both brands and players. ➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode’s show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.
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