Welcome to another episode of the Million Dollar Stories Podcast with your host, Mike Fallat! Today, we're diving into the heart of sales mastery with a unique twist on the B2B (business-to-business) landscape. Our special guest is Frank Somma, sales expert and author of "B2B Is Really P2P: How to Win with High Touch in a High Tech World." Frank’s book sheds light on the critical shift in sales from traditional deal-making to relationship-building, showing how sales success in today’s world goes far beyond transactions—it's about genuine connection.

B2B Is Really P2P provides a deep dive into sales tactics and techniques that prioritize person-to-person (P2P) interactions, transforming relationships into long-term loyalty. Frank believes that selling is as much about understanding human psychology as it is about product knowledge, and he brings this to life with practical tools that help anyone—from solopreneurs to large sales teams—create instant rapport and credibility. With his background in neuro-linguistic programming (NLP), the same science that propelled Tony Robbins to fame, Frank shares insights on body language, vocal cues, word choice, and other subtle communication skills that establish trust and likability in any sales environment.

In today’s discussion, Mike and Frank will break down how technology may evolve, but the fundamentals of human connection remain timeless. Frank also shares advice from some of the most successful sales professionals he’s encountered, giving listeners a full-spectrum view of the art of building relationships that drive business forward.

Tune in as Mike and Frank explore why mastering the art of relationship is essential to succeeding in sales today and how you can use these principles to win over clients and transform business outcomes. Get ready for insights, anecdotes, and actionable takeaways on this episode of Million Dollar Stories!

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