• 36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

  • Dec 20 2023
  • Length: 24 mins
  • Podcast

36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

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  • Summary

  • In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it.

    You will learn about:

    • Understand where your audience consume content
    • Split your funnel into high-intent and low-intent
    • Understand the dark funnel
    • Create demand vs capture demand?
    • Why should you care about building an owned audience?

    🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io.

    This episode is brought to you by our great partners GetAccept, Sway & N.Rich.
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