• #4 How to find an idea

  • Sep 8 2022
  • Length: 37 mins
  • Podcast

#4 How to find an idea

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  • Summary

  • “I don’t have the right idea” is one of the most common objections we hear from would-be founders. But this is also one of the biggest myths in startups; rather than an ‘aha’ moment, building a startup idea is a learnable, methodical process.

    In this episode of How to be a Founder, Matt and Alice answer some of the most critical questions behind finding an idea for your startup, including how to start ideating; how to find the problem you are best suited to solve; how to get to product market fit; and when to pivot.

    Along the way, they’re joined by Elaf Deyab and Kit Burgess, co-founders of Miodo, to answer their questions, and support a founder who isn’t sure whether to work on their passion, or their competitive edge.

    For more insights on how to find an idea, Matt and Alice’s book ‘How to be a Founder’ is out now. Visit howtobeafounder.com for more information and to order your copy.

    Thanks to Cofruition for consulting on and producing the podcast.
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