• 431 — Sales enablement for sales and marketing teams

  • Feb 11 2025
  • Length: 31 mins
  • Podcast

431 — Sales enablement for sales and marketing teams

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  • Summary

  • All sales training is sales enablement, but not all sales enablement is sales training. In this week’s episode of The Mindtools L&D Podcast, Ross Dickie and Lara are joined by Darren Bezani, Chief Salecologist at Salecology, to discuss: what ‘sales enablement’ means, and why it’s intentionally broader in scope than sales training; what sales enablement is designed to achieve, beyond increased sales; the role of managers in sales enablement. To learn more about Darren’s work, head to salecology.com. In ‘What I Learned This Week’, Lara recommended the ‘How to Unlock the Power of Your Subconscious Mind’ episode of Dr Rangan Chatterjee’s Feel Better Live More podcast. Ross D discussed Ben Betts’ blog post ‘The fall of click-next e-learning: What Operator means for training’. For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.   Connect with our speakers    If you'd like to share your thoughts on this episode, connect with us on LinkedIn: Ross Dickie Lara Kidd Darren Bezani
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