In this episode of Exploring Growth, host Lee Murray talks with Sam Dunning, founder of Breaking B2B. They discuss the importance of customer research, clear messaging, and user-friendly design while avoiding common mistakes like jargon and hidden pricing. Sam shares actionable insights to create websites that attract and convert customers.
Have a guest recommendation, question, or just want to connect?
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Sam - https://www.linkedin.com/in/samdunning/