Today on Master Your Genius, Coach Keith Cornies interviews entrepreneur Dan Loney. One of his businesses is Loney Financial, which landed him in the Wealth Professional Canada’s Hall of Fame. Dan sat on the Manulife Board of Directors as an advisor and he is a passionate philanthropist. Keith and Dan discuss how to incorporate risk in your business and how to find your north star. Dan also explains exactly what he does to ensure his communication is precise, clean and clear when he’s speaking to his team.

Dan is a deeply spiritual man, who found his north star when three questions came to mind late one night. At that point, he made a deal with God, that if his life was changed in the next three weeks, he would serve God for the rest of his life. Dan now teaches others what he learned, which is that your north star determines everything. He asks himself every day: where’s the risk in your life? In business, you will often have to take risks and invest in something uncertain, but quite often that investment will come back tenfold. First, you have to believe that what you are investing in will work and, second, you have to have faith that you can execute it.

Keith and Dan discuss what it means to be all in, and how people they’ve coached struggle with this concept. To be all in, you cannot have a Plan B. The obstacles that prevent people from going all in are fear and self-doubt. But by focusing on the plan and what he can control, Dan stays the course and moves into the opposite of fear or concern, which is comfort. Dan advises that if there is a dream in your heart, never give up on it. Finally, Dan and Keith discuss the changing corporate and national landscapes that require a different approach to communication.

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