In the fast-changing AEC industry, building strong relationships and using data-driven strategies are key to staying ahead of the competition.

In today’s episode of AEC Marketing for Principals, Katie welcomes Scott Steiding, Chief Growth Officer of Bennett & Pless, to chat about why soft skills, like being responsive and delivering great client service, are becoming more and more important in the AEC industry. Scott talks about how his firm keeps track of client response times and zeroes in on win rates and value conversion to boost business development and strengthen client connections.

Listen in to find out how starting with simple metrics and slowly building a data plan can help you make smarter decisions and set the stage for long-term growth.

Topics discussed in this episode:

• structural engineering
• branding
• client experience
• marketing
• data-driven strategy
• AEC industry
• soft skills
• always be selling
• technology integration
• AI
• Business growth
• CRM systems
• Repeat business
• Revenue maximization

Connect with Scott:

https://www.linkedin.com/in/scottsteiding/

Connect with Katie:

https://smartegies.com/

Imagine knowing how to leverage metrics to tell your firm’s story and win your next big project. It’s time to turn data into a powerful ally that drives your business growth!

Architecture, engineering, and construction firms can revolutionize their growth strategies by decoding data and creating clear roadmaps. Katie Cash is joined by her co-worker, Jenn Friedman, a self-described data nerd, who shares how embracing tools like Google Analytics can unlock actionable insights. From identifying high-performing website pages to aligning digital efforts with business goals, Jenn outlines simple, effective steps any firm can take. She highlights the importance of building a solid foundation, tracking meaningful metrics, and leveraging cutting-edge technologies like AI to stay competitive in today’s fast-paced digital world.

Success begins with preparation and the confidence to make data work for you, not against you. If this resonates, don’t miss Jenn’s presentation at SmartWIN25 on February 11th, where data-driven strategies will take center stage.

Topics discussed in this episode:

• SmartWIN25
• Talk Data to Me
• Google Analytics
• Business Metrics
• Data interpretation
• Digital presence
• Traffic sources

Connect with Katie and Jenn

https://smartegies.com/

Strategic marketing investments can transform small AEC firms into industry leaders.

Katie Cash kicks off the SmartWin 2025 Speaker Spotlight Series with guest Erica Wozniak Fisher, Director of Marketing and Business Development at The Arkitex Studio. Erica shares her journey from managing major projects at Texas A&M University to driving strategic growth for a small Texas-based architecture firm. The discussion highlights how smart, modest marketing moves can lead to big wins. Erica emphasizes the essentials of branding, targeted networking, and leveraging the right tools and partnerships. Even small steps, like refining RFQ templates or attending key conferences can deliver impressive and measurable results.

Don’t miss Erica’s practical tips for small firms striving to stand out in the AEC world. Tune in to the new SmartWIN25 Speaker Spotlight series for a sneak peek of what’s to come this February.

Topics discussed in this episode:

• SmartWIN25
• strategic investments
• architecture
• Arkitex
• AEC Growth
• Texas A&M University
• Marketing and business development
• small firms

Follow Erica Wozniak Fisher:

https://arkitex.com/

Connect with Katie

https://smartegies.com/