In this episode of Future Proofed, host Kyle Coleman speaks with Jim Holben, CMO of Defendify, about leveraging AI to scale marketing efforts and drive efficiency.

Want quick access to Jim Holben's AI Cheat Sheet? Click here to get the 9 AI Content Workflows that Jim uses to save $200,000/year in content.

Key Themes Covered:

1. AI as a Marketing Multiplier: Jim discusses how AI allows his small team to produce content at scale, turning "a couple of hands into seemingly 10, 15 hands." He emphasizes viewing AI as a productivity tool rather than a job replacement.

2. Content Creation Workflows: Jim outlines his AI-powered content creation process, which includes using technical writer briefs to generate blog posts, social media content, and executive thought leadership pieces.

3. Human-AI Collaboration: Both Jim and Kyle stress the importance of human oversight and strategy in AI workflows. As Jim notes, "Even while we're leveraging AI...there is a human element to creating this stuff."

4. ROI and Efficiency Gains: Jim estimates his AI initiatives have added over $200,000 in content value this year. He advocates for an "AI-first" mindset to maximize marketing ROI, especially for early-stage companies.

5. Future of AI in Go-to-Market: The discussion explores how AI could break down silos between marketing, sales, and customer success to create more unified customer experiences.

Notable Quotes:

• "We are out of that growth at all costs era. We're in the growth at the right cost era." - Jim Holman
• "Multiplying the impact of the strategic thinkers, the domain experts who know what good looks like, that's the value of AI." - Kyle Coleman
• "AI is not the Ozempic for content, right? Like you still have to go to the gym. You still have to put in the work, build those muscles." - Jim Holman

This episode provides valuable insights for marketers looking to harness AI's potential while maintaining quality and strategic focus. Jim's practical examples and ROI calculations offer a compelling case for AI adoption in marketing workflows.