In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores.

We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success.

They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget.

This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.

Key Takeaways:

• The Perfect Turtleneck Journey
• Hosting in-person events
• The Power of Personal Connections
• Event types and their purposes
• Tips for Planning Successful Events - Even on a budget

Links:

Connect with: Fallon & Ava

Website: https://fallonandava.com/

Facebook: https://www.facebook.com/fallonandava

Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce.

Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure.

We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify.

Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth.

Key Takeaways:

• Understanding Self-Managed Platforms
• Challenges in Scaling eCommerce Stores
• Supporting Fast Growth with Self-Managed Platforms
• Technical Issues and Solutions
• Potential Pitfalls in Scaling
• Leveraging AI for E-commerce

Links:

Connect with Luke Collymore

LinkedIn: https://www.linkedin.com/in/lukecollymore/

Instagram: https://www.instagram.com/develo.design/

Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively.

Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined.

The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences.

Key Takeaways:

• The importance of following your passion, being consistent, and never giving up
• Power of Human Connection
• Video's dominance in mobile traffic
• Embracing AI
• Quality over Quantity
• Simplifying Complex Messages
• Start Small: Begin with smartphone videos.
• Look for inspiration: learn from industry examples.
• Working with an Agency: Choose an agency that understands your business.

Links:

Connect with Rob & NRG Digital:

NRG Digital Website : https://www.nrgdigital.co.uk/

Instagram : https://www .instagram.com/nrgdigital

--

Pink Leopard

www.pinkleopard.co.uk