Pilar Osorio
Communications Advisor
Ancestral Travel Colombia

As a Communication Advisor, I channel my passion for storytelling into sustainable tourism and purpose-driven projects, fostering experiences that respect both people and the planet. I am also a literature professor with a PhD in Literature and Film, for whom literature has always been a way of journeying—a portal to new worlds, emotions, and perspectives.

For me, travel is about connecting with the emotions, people and stories that shape our world. My consulting work allows me to merge my passions for justice, nature, and storytelling, creating experiences that emphasize harmony and respect. I find great joy in connecting my storytelling expertise with communication for business, helping to develop purpose-driven projects that make a meaningful impact. I am committed to living in balance with the world, honoring the land, its people, and the powerful narratives we share.

summary
In this episode of the Big World Made Small podcast, host Jason Elkins speaks with Pilar Osorio, a communications advisor for Ancestral, about her journey through travel, literature, and the importance of effective communication in tourism. Pilar shares her early experiences traveling as a child, the influence of literature on her travels, and how she now helps travel companies communicate their unique stories and values. The conversation delves into cultural differences, the significance of authenticity, and the challenges of cross-cultural communication in the tourism industry. Pilar emphasizes the power of storytelling and the need for businesses to connect with their audiences through genuine narratives.

takeaways

• Pilar's love for travel began in childhood due to her father's diplomatic career.
• Literature has a profound impact on Pilar's travel experiences and connections.
• Cultural differences significantly affect communication in tourism.
• Authenticity is crucial for travel companies to connect with clients.
• Effective communication can empower businesses and enhance their impact.
• Pilar emphasizes the importance of storytelling in conveying a company's values.
• Egos can be a challenge in both small and large businesses.
• Language plays a vital role in tourism and client interactions.
• Pilar's work focuses on helping small businesses communicate effectively.
• Travel and literature share a deep connection that enriches experiences.

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