In this episode of Tales From The Tips, host DA welcomes Alex Urban, the executive director of the Tour Championship, to discuss various aspects of professional golf. They delve into the start of the PGA Tour season, the Century Tournament of Champions, and predictions for the FedEx Cup. The conversation also explores the innovative TGL format and Urban's journey into golf management, highlighting the challenges and rewards of working in the industry. In this conversation, the speaker shares insights into their journey in the sports industry, emphasizing the importance of creating opportunities and networking. They discuss the challenges faced in event management, particularly during the COVID-19 pandemic, and highlight the significance of community impact through golf tournaments. The speaker reflects on their transition from communications to management roles, their experiences at the Tour Championship, and the innovations made to enhance fan experiences at golf events. They express pride in their work and the positive impact it has on the community, while also looking forward to future developments in the sport.Chapters00:00 Introduction to Tales From The Tips01:10 Meet Alex Urban: A Journey in Golf Management10:05 The Century Tournament of Champions: Insights and Analysis12:56 FedEx Cup Predictions: Who Will Hoist the Trophy?22:27 TGL: The Future of Golf and Its Innovations34:19 From Passion to Profession: Alex Urban's Career Path37:11 Creating Your Own Luck in Sports Careers40:02 Navigating Challenges in Event Management43:01 Building Community Impact Through Golf44:15 Transitioning Roles: From Communications to Management51:24 The Journey to the Tour Championship57:53 Enhancing Fan Experience at Tournaments01:01:35 Innovations and Changes in Golf Events01:06:21 Proud Moments and Future Aspirations