• B2B Marketing and SaaS Growth Strategy with Sid Barath

  • Aug 26 2020
  • Length: 27 mins
  • Podcast

B2B Marketing and SaaS Growth Strategy with Sid Barath

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  • Summary

  • On this week’s show, Max interviews founder of Broca and expert B2B marketer and SaaS growth strategist, Sid Barath, covering topics such as:

    What companies are doing in light of COVID [02:20]

    Where SaaS budgets are going with marketing cuts [04:53]

    Obvious products vs. non-obvious products [06:06]

    Changes company messaging during COVID [10:52]

    How companies can help their customers [12:10]

    Attracting customers with value and empathy vs. manipulation and fear [13:54]

    Lower CPCs [17:38]

    Opportunities for long-term growth [20:45]
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