Épisodes

  • BMH53: The future of B2B storytelling is optimal not perfect

    BMH53: The future of B2B storytelling is optimal not perfect
    Nov 1 2020
    Produced by Pikkal & Co - Award-Winning Podcast Agency . The future of B2B storytelling is optimal not perfect
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    7 min
  • BMH52: How I met Tony Fernandes

    BMH52: How I met Tony Fernandes
    Oct 31 2020
    Produced by Pikkal & Co - Award-Winning Podcast Agency . How I met Tony Fernandes
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    11 min
  • BMH51: How to use B2B storytelling to define your category

    BMH51: How to use B2B storytelling to define your category
    Oct 30 2020
    Produced by Pikkal & Co - Award-Winning Podcast Agency . How to use B2B storytelling to define your category
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    11 min
  • BMH50: Reclaim the water cooler

    BMH50: Reclaim the water cooler
    Oct 29 2020
    Produced by Pikkal & Co - Award-Winning Podcast Agency . Reclaim the water cooler
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    52 min
  • BMH49: Work from home is not the office but at home

    BMH49: Work from home is not the office but at home
    Oct 17 2020
    Produced by Pikkal & Co - Award-Winning Podcast Agency . Work From Home isn't "the office but at home. We are experiencing rapid and unforeseen disruption that requires these qualities of response. We've seen major disruption to the Supply Chains of business wrought by the Pandemic. We are experiencing a shift to Work From Home, but what many fail to appreciate is that these aren't operational challenges, these are communications challenges. In response, we are experiencing the early stages of a macro Shift in how organisations communicate: from a traditional "Loudspeaker” model of communication to that of a modern "Telephone”. Building a Storytelling Organization is about how your Organization won't just survive, but Thrive in the next decade.
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    52 min
  • BMH48: Be digital vs do digital

    BMH48: Be digital vs do digital
    Oct 16 2020
    Produced by Pikkal & Co - Award-Winning Podcast Agency . How companies are reacting now to "Work from Home" exposes the difference in "Be Digital" vs "Do Digital". "Work from Home" is just "Do Digital". "Work from Anywhere" is "Be Digital". It's the same with Branding. In the Digital Era, Branding will become no more than the echo of a bygone era, a shockwave from the past. Be Digital means giving your people a voice, means thinking like Edison or Franklin and being able to separate the problem from the solution.
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    1 h et 6 min
  • BMH47: People follow people not brands

    BMH47: People follow people not brands
    Oct 15 2020
    Produced by Pikkal & Co - Award-Winning Podcast Agency . People follow people not brands. Brand isn't a logo or a strategy, it's how you touch your customers and your ecosystem on a daily basis. The more we AUTOMATE, the more we have to slow things down and be in the moment. The more we move to the digital CLOUD, the more we have to focus on what's analog and offline. The more we use AI, the more we have to amplify the human touch.
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    53 min
  • BMH46: Military and the 5th industrial revolution

    BMH46: Military and the 5th industrial revolution
    Oct 13 2020
    Produced by Pikkal & Co - Award-Winning Podcast Agency . The 2020s will be defined by the 4th industrial revolution - Artificial Intelligence and exponential yield gains in efficiency. But what comes next? Each successive industrial revolution is exactly half the length of the one before it. That means 19 years after the 4th Industrial Revolution, we will welcome the 5th - Artificial Life. And it looks like the military have already started exploring their option.s
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    53 min