Beauty and the Biz

Written by: Catherine Maley MBA
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  • Summary

  • Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
    Copyright 2024 Catherine Maley, MBA
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Economics Marketing & Sales Personal Success
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Episodes
  • Straight to Private Practice — with Saba Motakef, MD (Ep. 297)

    Straight to Private Practice — with Saba Motakef, MD (Ep. 297)
    Feb 17 2025
    📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss going straight to private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Straight to Private Practice — with Saba Motakef, MD.” First, imagine launching your own private plastic surgery practice. Specifically, you have no prior experience, skip a fellowship, and do it just as the world shuts down due to COVID-19. Amazingly, that’s exactly what Dr. Motakef did.
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    54 mins
  • Regroup After Disaster — with Kate O’Connor, MD (Ep. 296)

    Regroup After Disaster — with Kate O’Connor, MD (Ep. 296)
    Feb 7 2025
    📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how to regroup after a disaster. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Regroup After Disaster — with Kate O’Connor, MD.” Clearly, running a thriving practice comes with challenges. Surprisingly, few surgeons embody resilience like Dr. Catherine O’Connor MD, a facial plastic surgeon in private practice in Nashville, Tennessee, for the past three years.
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    46 mins
  • Building a World-Class Team — with Manuel A. Lopez, MD (Ep. 295)

    Building a World-Class Team — with Manuel A. Lopez, MD (Ep. 295)
    Jan 31 2025
    📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss building a world-class team. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Building a World-Class Team — with Manuel A. Lopez, MD.” Indeed, what does it take to run a thriving plastic surgery practice with 50 team members? Specifically, Dr. Manuel Lopez, a facial plastic surgeon and founder of Advanced Aesthetics Lopez Plastic Surgery and L Spas in multiple areas of San Antonio, Texas, believes the answer lies in one simple but profound principle. Simply put, it’s not about making money—it’s about providing world-class patient care.
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    1 hr and 5 mins

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