Gerry knows gin from his time behind the bar and from sipping his favorite tipple from the other side of the stick.

But he found his perfect gin, though he could imagine just how it would taste, a taste he finally captured in his now award-winning Jawbox Gin.

Join us as Gerry tells us how the idea for creating a gin just wouldn’t let him go, the Belfast stories behind the Jawbox name and striking logo design, how he managed to time the Jawbox launch just as the gin category was taking off, how The brand has soared through “Graft & Craft,” the origin of his signature Belfast Swerve—plenty of ice, a generous measure of Jawbox, a wedge of lime, all topped with a key ingredient Gerry proudly says was invented in Belfast.

He talks about the steady progress he sees in his city, how his hometown is becoming a “must-visit” city for tourists, the warmth they feel from the people of Belfast, and the “lovely new buzz in the city.”

Our juniper-forward friend from the Falls Road closes with his ”Seamus Plug” for Belfast’s amazing chefs and dedicated purveyors of fresh local food that have ignited Belfast’s dining scene.

All music to the ears of the folks at Tourism Ireland who helped make our “Irish Stew Gets Lost in Belfast Road Trip” possible! Chart your course to Belfast and beyond at https://discovernorthernireland.com

Links:
Jawbox Gin

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Gerry White

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Episode Details: Season 7, Episode 3; Total Episode Count: 106