Better Sign Shop Podcast

Written by: Peter Kourounis Michael Riley and Bryant Gillespie
  • Summary

  • Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.
    © 2022 BetterSignShop.com
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Episodes
  • The 10 Sign Shop Commandments - Part 2
    Jan 14 2025

    In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success.

    These commandments aren’t just generic advice; they are presented in a unique percentage-based format, offering clear and actionable insights to help you stabilize, optimize, and elevate your business operations.

    Bryant and Peter delve deep into each commandment, unpacking the strategies and steps necessary for implementation. They discuss how these rules can fix sign shop owners' challenges and difficulties.

    Whether you're just starting out or looking to take your business to the next level, these ten commandments serve as your roadmap to success.

    ##-##
    In this episode...

    00:00 Intro.
    00:50 Sign Shop Yoda.
    04:40 Recap of first five commandments.
    06:44 Advertising Budget Query
    11:17 6th Commandment: Total Payroll
    21:36 7th Commandment: Average Payroll
    26:08 8th Commandment: Lead Conversion
    33:37 9th Commandment: Hourly Rate
    44:39 10th Commandment: Quote to Sales Order
    53:58 Outro


    ##-##
    Are you a sign or print shop owner?
    Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.

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    54 mins
  • The 10 Sign Shop Commandments - Part 1
    Dec 30 2024

    In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success.

    These commandments aren’t just generic advice; they are presented in a unique percentage-based format, offering clear and actionable insights to help you stabilize, optimize, and elevate your business operations.

    Bryant and Peter dive deep into each commandment, unpacking the strategies and steps necessary for implementation. They discuss how these rules can fix sign shop owners' challenges and difficulties.

    Whether you're just starting out or looking to take your business to the next level, these ten commandments serve as your roadmap to success.

    ##-##
    In this episode...

    00:00 Intro
    00:32 Catching Up
    06:20 Year-end and sign-shop
    09:05 10 Sign Shop commandments
    11:40 1st Commandment: Gross Profit Margins
    15:09 2nd Commandment: Direct labor percentage
    18:13 3rd Commandment: Material cost
    26:10 4th Commandment: Operating expenses
    32:35 5th Commandment: Advertising budget
    42:20 Jason’s Question on Marketing Vendor
    46:23 Ride the wave (ridethewave.info)
    48:18 For Introverts
    53:33 Social Sponge (socialsponge.biz)
    57:03 Recap
    58:32 Outro


    ##-##
    Are you a sign or print shop owner?
    Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.

    Show more Show less
    59 mins
  • Shop Software Spotlight
    Nov 12 2024

    Sign Up For Shop Software Spotlight
    https://lu.ma/shop-software-spotlight

    In this quick announcement episode, Bryant catches up with listeners after a brief hiatus and shares three exciting updates from the Better Sign Shop team.

    Key Announcements:

    • - Podcast Update: The team is back after taking time to focus on work and family, with new episodes and guests lined up
    • - Shop Software Spotlight Series: A comprehensive demo program featuring seven major sign shop management software vendors including Ordant, SignTracker, Onyx Align, SquareCoil, InkSoft, InkWorks, and CoreBridge
    • - New Website Product: Preview of an upcoming website and marketing platform specifically built for sign shops


    The Shop Software Spotlight series runs from November 14th through December 10th, featuring guided demonstrations and Q&A sessions with each vendor. Free registration available at lu.ma/shop-software-spotlight.

    In this episode...
    00:00 Intro & Welcome Back
    01:15 Team Update
    03:15 Shop Software Spotlight Announcement
    13:30 Demo Series Schedule
    18:15 New Website Product Preview
    20:45 Closing

    Are you a sign shop owner interested in being featured on the podcast or joining the website platform beta? Email hey@bettersignshop.com.

    For software vendors interested in participating in the spotlight series, reach out to hey@bettersignshop.com.

    Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers at https://www.facebook.com/groups/bettersignshopmastermind.

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    21 mins

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