Beyond the Barber's Chair

Written by: David Green "@DaveCutsATL"
  • Summary

  • We Barbers already know how to cut and fade... Go Beyond the Barber's Chair into all the other parts of being a Barber, building and protecting our businesses while finding new and better ways to thrive in the art of Barbering. We help Barbers position ourselves for success, avoid wallet-shrinking mistakes, and continue to grow in our craft for years to come.

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Episodes
  • Episode 51 - Ergonomics for Barbers - Interview with Ron Wada, Founder of the Ergonami Method
    Sep 16 2024

    We get taught one way to hold our shears, our bodies, and our clippers, and then we have to take it from there.

    About this episode...

    Ergonimics for Barbers... I have been looking high and low for ergonomic developments for Barbers.

    I have spent thousands of dollars on shoes, inserts for my feet, special socks, extra floor pads, swivel thumb shears, and countless other items to make sure that I can keep Barbering over the next couple decades without the pains that a lot of folks tend to develop over the years.

    One day, I ran across Ron Wada's Ergonami courses. They talked about different ways to cut with our shears, different ways to position our bodies, and approached Barbering from more natural positions that I had been shown at school and at tradeshows and events since then.

    I'm going to be taking his class next week, and I see this as a great chance to do a podcast about his methods beforehand, and then do a follow-up afterward. There are points where this leans a little toward becoming an infomercial about the Ergonami classes, but mostly it points out how and why all the things we get taught are great to get started, yet need some tweaking so that we are not tearing up our bodies while doing this profession that we love so much.

    About my Guest

    Mr. Ronald D. Wada's journey in the beauty industry is a testament to his dedication and innovation. With over 15 years invested in developing the Ergo-Nami® Cutting System, he has addressed a significant issue faced by stylists and barbers: the physical toll of their craft. His system not only aims to prevent injuries but also ensures that professionals can maintain their artistry while protecting their bodies.

    Beginning his career in 1997 as an AVEDA Territory Manager and Product & Service Educator, Mr. Wada has been recognized for his excellence, receiving two regional awards from Mr. Horst Rechelbacher, the founder of AVEDA Beauty Products.

    Raised in Orange County, California, and now based in Las Vegas, he has built a reputation as a leading Master Shear Sharpener and Corrective Shear Repair Expert over the past 18 years.

    Mr. Wada is a respected speaker at the International Beauty Sharpeners Association conferences and is well-regarded by industry peers, hairdressers, and barbers. He actively shares his expertise through the Ergo-Nami Cutting Workshop, Hair Shows, and Advanced Cutting Academy in Las Vegas.

    Contact my Guest

    You can reach Ron at Ergonami

    https://www.ergonami.com/

    Info.Ergonami@gmail.com

    Instagram: @ergonami

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    1 hr and 4 mins
  • Episode 050 - My client has a brown splotch... Now what?
    Jun 23 2024

    I see a skin disorder... a splotch... seems innocent enough, but I'm not sure that it is...

    About this episode...

    I often share the story from a couple years ago where I saw a brown splotch on a client's head. He got it checked out, and it turned out to signal an advanced stage of cancer.

    We see all sorts of skin disorders throughout the day. While we are not empowered to diagnose and treat them, aestheticians can and do. I often declare that we should have an aesthetician who we can send our clients to when we find these problems

    About my Guest

    Adriana Santiago is the owner and founder of Peachtree Aesthetic Center in Atlanta, GA. She details what an aesthetician can do for a Barber, and why she has a team of dermatologists supporting her. She details where aestheticians fit into a Barber's world,

    Contact my Guest

    You can reach Adrianna at Adriana Santiago owner of Peachtree Aesthetic Center: a skincare clinic and medical spa.

    404-981-1724

    Peachtreeac@gmail.com

    @peachtreeaestheticcenter

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    47 mins
  • Episode 049 - Using our words to get the right clients in our chair - and interview with Betty Emrey, Copy Writer
    Apr 23 2024

    I'm getting people in my chair, but they're not my favorite people to hang out with...

    About this episode...

    Marketing ourselves as Barbers can be tricky. Yes, we are all supposed to take on all comers, yet each of us has a certain type of person that we vibe best with. In the Barbershop where i cut, soccer fans are more likely to wind up in my chair because we talk about soccer and vibe well with it. A Personal trainer may end up in another chair because, well... I'm not exactly into exercise at this point in my life.

    Betty Emrey is a Copy Writer, and knows exactly how to make sure that a company is attracting the right clientele... or their BEST clients. We talk about

    • The difference between "I am a Barber" and "I am THIS Barber"
    • How what we show tells potential clients how we are different from other Barbers
    • Some examples of how one can market one product - a coffee cup - to a variety of different groups of people

    About my Guest

    Betty Emrey is a Copy Writer - which means that she writes content for advertising and marketing campaigns. Advertising agencies, Marketing executives and elite level web designers bring her in on projects to hone the marketing messages for their clients. She specializes in attracting the right clients for any given company so that their marketing efforts and budgets are spent in the most efficient way possible.

    Contact my Guest

    You can reach Betty at betty@UseYourWordsMarketing.com and visit her website, https://useyourwordsmarketing.com/ for more informations about what she does and to set up consultations.

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    52 mins

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