Join hosts Michael Barr, Scarlet Fu and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

• Juan Soto signs a record-breaking 15 year, $765 million dollar contract from the New York Mets. Bloomberg Opinion columnist Conor Sen argues why the deal is good for the game of baseball.
• Velocity Capital Management founding partner David Abrams and Texas Permanent School Fund CEO and CIO Bob Borden talk the future of alternative investment in sports as several NFL teams announce selling stakes to private equity firms. Plus the Texas Permanent School Fund's anchor investment of $200 million into Velocity's flagship Opportunity Fund.
• Plus, Bloomberg Originals sports correspondent Vanessa Perdomo introduce us to the newest WNBA franchise, the Golden State Valkyries. They have a conversation with Valkyries' general manager Ohemma Nyanin and head coach Natalie Nasake.

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Join hosts Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports.

Lebron James' media company, SpringHill, has never made money. Bloomberg News media and entertainment team leader Chris Palmeri joins to discuss why the basketball star's media business is on pace to lose million again this year after losing $28 million dollars in 2023.

Nike and Foot Locker are mending fences and partnering together on new projects as both sportswear companies try to win back consumers. Bloomberg News reporter covering celebrity and athlete business deals Kim Bhasin details how Nike and Foot Locker's relationship frayed and what they're doing to rekindle it.

And Goulston & Storrs Sports Law Practice co-chair and Columbia University adjunct professor of law Marty Edel joins to discuss the legal ramifications of key issues in college athletics.

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Join hosts Scarlet Fu and Damian Sassower, along with guest hosts Bloomberg Originals chief correspondent Jason Kelly and Bloomberg Originals sports correspondent Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

BetMGM CEO Adam Greenblatt joins to talk about the expansion of sports betting across sports and how his platform is taking advantage of increased interest in women's sports. He also touches on seeing spikes in activity surrounding the NBA Cup and lulls when games are placed on streaming platforms.

US Soccer Federation president Cindy Parlow Cone details a $30 million dollar gift from businesswoman and NWSL team owner Michelle Kang and how she's focused on building up grassroots interest in soccer to create a talent pipeline to the pros and to the national teams.

Plus, Amazon is outspending every Big Tech company on live sports - with no bigger example being their push into streaming NFL games. Bloomberg News global business editor Matt Townsend discusses why Amazon is putting so much money into sports and some of the other top sports business headlines.

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