We spend a lot of time talking about Amazon (and that matters) but when was the last time you searched for your name or book on Google? Did your website show up? Or is your author website getting lost in the vast expanse of the internet? While Amazon visibility is crucial, Google matters just as much when it comes to connecting with readers and maintaining relationships with them beyond the purchase. This is especially critically if you plan to release more than one title. In this episode, we’ll explore how to play nice with the Google machine using straightforward SEO strategies. Forget the confusing jargon—we’re breaking down SEO into simple, actionable steps that will help you boost your online presence. Whether you’re building your brand or trying to drive traffic to your books or business, this episode will give you the tools and roadmap you need to ensure your site stands out where it counts most! Grab a pen or pencil and be prepared to take notes!

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Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Ever gotten on Amazon to search for your book andâ BAMâ nothing? If your title isnâ t appearing for search terms you think should be working, youâ re not alone. In this eye-opening episode, weâ re lifting the curtain on Amazonâ s elusive algorithm to explain why some books get prime visibility while others remain hidden in the shadows. Weâ ll walk you through the key factors that influence Amazon search results, reveal common challenges that can keep your title from being discovered, and share proven strategies to secure the spotlight your book deserves. Tune in to learn how to snag crucial Amazon visibilityâ and keep it!

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Check out our new mentorship program that will definitely change your life:

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Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Is your book lost in a sea of titles on Amazon? If you feel like your title is dead in the water, you’re not alone. In this episode we’re digging into the horror of feeling rudderless on Amazon—why it happens and, most importantly, how to fix it. We chat about the telltale signs of a lost book and proven strategies that can reignite your engagement. Don’t waste anymore time hiding in the shadows—tune in and learn how to resurrect your book’s visibility!

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Check out our new mentorship program that will definitely change your life:

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Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

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Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Dreaming of seeing your book featured in libraries—and even appearing there in person to meet eager readers? This episode is for you! We’re unlocking the secrets to getting your title onto library shelves, plus sharing insider tips on securing author events right where your audience is waiting. Discover how to approach librarians, learn what makes your book appealing to them, and leverage strategies that position you as a must-invite guest. Whether you’re looking to boost your book’s visibility or create memorable, community-driven author events, this episode will help you master the library market from every angle. Tune in and start building your library presence today!

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Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Everyone wants to guest on podcasts these days—but landing the spot is just the beginning. In this episode, we’re going beyond pitching and diving into the art of being a truly unforgettable podcast guest. Discover how to prep effectively, calm your nerves, and bring your A-game to the mic. We’ll share insider tips on what hosts and audiences really value, plus a few last-minute adjustments that can give you that extra edge. Whether you’re brand new to the podcast scene or looking to level up your guest appearances, this episode will help you shine and leave listeners hungry for more!

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Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

In a crowded digital landscape, authors are always on the hunt for new ways to reach readers. Substack has risen as a newsletter platform that promises creative freedom and direct audience connection—but is it right for you? In this episode, we’re diving deep into Substack’s features, benefits, and challenges. We’ll explore who it’s best suited for, how it can fit into your existing marketing strategy, and what kind of commitment it requires. If you’ve been wondering whether this platform could help you grow a loyal readership—and maybe even earn some extra income—don’t miss this informative, no-fluff conversation. Tune in to find out if Substack is the next big thing for your author career!

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Check out our new mentorship program that will definitely change your life:

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Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

It’s almost time to flip the calendar and embrace a brand-new year—and with it comes the perfect opportunity to refresh, reset, and reinvigorate your author brand. In this episode, we’re sharing a step-by-step checklist to help you usher in the next twelve months with confidence. From the one thing authors almost always forget to update on their website, to easy ‘housecleaning’ tasks that ensure your books and brand are poised for success, we’ve got you covered. Tune in, get inspired, and let’s make sure you’re ready to hit the ground running when the clock strikes midnight!

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Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast

Ready to supercharge your book’s visibility on Amazon? In this episode, we’re revealing some of the best-kept secrets for optimizing your Amazon retail page to drive traffic and boost sales—just in time for the holiday shopping season! From insider tips to easy-to-implement strategies, you’ll learn how to fine-tune your page, attract more readers, and stand out in the crowded marketplace. If you’re eager to take advantage of the busiest buying season of the year, this episode is a must-listen. Get ready to make your book shine and watch the traffic roll in!

Send us your feedback!

Check out our new mentorship program that will definitely change your life:

https://amarketingexpert.com/author-mentorship/

Help promote the podcast and earn free swag:

If you're willing to put our podcast player widget on your website we'd love to send you free book swag, and you can earn a free coaching session!

Email us at info@amarketingexpert.com for more information.

Buy Penny's new book, The Amazon Author Formula

FREE BONUS

Leave a review and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Can't leave one on your podcast platform? Just email us your review and we'll put it on our website: info@amarketingexpert.com.

Check out our podcast page and learn more about the team: www.amarketingexpert.com/author-podcast