How Highly Effective People Speak

How High Performers Use Psychology to Influence With Ease

Peter Andrei

Effective communication, according to Peter D. Andrei, is more of a science than most people think. Persuasive speech is a complex craft that can be studied and learned, and its strategies can be broken down and used by anyone. In How Highly Effective People Speak, he shares the basic strategies of powerful communication, teaching you how to speak with eloquence and persuasion by tapping into patterns of thinking that affect human behavior and perception.

In our guide, we’ll examine Andrei’s argument that if you understand cognitive biases (how people tend to receive information and make decisions), you can convey your message in the most efficient and effective way possible. To do this, we’ll explore some of the most powerful and influential biases you can use to make your communication more persuasive. Then, we’ll explain Andrei’s strategies and how to practice them, and we’ll compare them to those of other communication experts.

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Mindshift

Break Through Obstacles to Learning and Discover Your Hidden Potential

Barbara Oakley

Whether you’re unhappy at work, interested in another field, or worried your job will become obsolete, it’s never too late to make a career change. Barbara Oakley asserts that whatever your age or occupation, you can have a mindshift, which means opening up new opportunities through transformative learning. In Mindshift, she writes that it’s possible to overcome perceived barriers—such as age, imposter syndrome, or a lack of money—and gain new skills so you can reinvent yourself.

Oakley is proof that it’s possible to make a big change and flourish despite presumed weaknesses. She grew up thinking she was bad at math and science but developed a passion for those subjects later in life, obtaining a Ph.D. in Electrical Engineering.

In this guide, we’ll discuss why it’s important to have a mindshift in the modern world. Then we’ll outline Oakley’s strategies for overcoming perceived limitations so that you can have your own mindshift. We’ll also supplement Oakley’s ideas with other experts’ tips for supercharging your learning and maximizing your potential.

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YouTube Secrets

The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Sean Cannell and Benji Travis

What’s the secret to running a successful YouTube channel? Is it a matter of deciphering YouTube’s algorithms? Or of finding a magical formula for making videos that go viral? According to prominent YouTubers Benji Travis and Sean Cannell, actually the "secret" is that all it takes is a sound business model.

In this guide, we’ll examine Travis and Cannell’s advice on how to develop your YouTube business model. This begins with identifying a niche for your videos. We’ll also present principles for producing your videos and growing your audience, and we’ll conclude with suggestions on finding and implementing the most effective revenue streams for your channel.

Along the way, we’ll also discuss advice from other books on starting a business or business venture, which illustrate how Travis and Cannell’s advice represents a specific application (YouTube) of more universal business principles.

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